Most enterprise AI initiatives follow a familiar arc: an enthusiastic pilot, promising early results, executive buy-in — and then a quiet death somewhere between the sandbox and production. I've watched this happen at large insurance companies, global manufacturers, and mid-size financial services firms alike. The pattern is so consistent that researchers and analysts have given it a name: the PoC trap. What makes this particularly frustrating is that the early results are often genuine. The prototype really does reduce claims processing time by 60%. The document search demo really does surface the right answer in seconds. The AI really is as capable as the team hoped. And yet, twelve to eighteen months later, the project is either quietly shelved or limping along on a skeleton crew, never having reached the users it was supposed to help. In this post, I want to be direct about why this happens, what the data shows, and — more importantly — what the organizations that actually...